Building a Brand

Harder than writing any book, in my opinion, is building a brand as an indie author. The easiest way to describe this is to start by listing what I call ‘my' downside:

• I am not a trained writer
• I do not have an agent, manager or publishing house in my corner
• I do not have a limitless supply of money to pay for editorial services or file conversation for the multitude of possible reading devices and print formats 
• I can not spell to save my life, or yours
• I am not a master of the english language, and my grammar skills suck hard
• I do not have a staff of fact checkers
• I do not have an existing audience for my work

The upside:

• I love to write, first and foremost
• I have concluded I do not necessarily need an agent, manager or publishing house to publish my work
• I count spellcheck among my very best friends
• I use ‘Grammarly’ religiously - www.grammarly.com 
• I rely heavily on ‘Google’ and ‘Wikipedia’ as information sources
• I have this blog and use the internet to take my brand to the masses
• I have a Twitter account - @TonyRainsNovels
• I often fall back on ‘I love to write’ when all else fails